Are you looking for a way to increase your business? Who couldn’t use more business? Companies are continually looking to engage with customers faster and more effectively. Whether your business is online or a brick and mortar situation, it pays to go live on your social media. Consumers love being able to catch a glimpse of your life. There are so many benefits that can come from going live on your social media. We all know how important marketing can be for a business, which is why marketing takes up a rather large chunk of our budgets. But did you know that one of the best ways to improve your digital marketing is by going live?
I Love Free Stuff!
Not only is it quick and relatively painless, but it is also FREE! Some of the best ways to improve your companies exposure are often free, such as blogging and going live on your social media. Going live comes with several benefits. One of the biggest being the fact that it is free and helps increase your exposure. With the influx of video marketing, it’s hard to stay on budget and provide beautiful, attention-grabbing content to your followers. Luckily, live streaming is easy to do and free of cost. This means you don’t need a fancy camera, set design, or editing skills. All you need is a smartphone and great content to share.
Strengthen Your Brand
Branding is one of the most important things you can do for your business. It is a way to convey your vision and mission by creating an overall feeling for your company. All successful businesses are continually reinforcing their brands. Everything you do should stay on brand! One of the fastest ways to strengthen your brand is through live streaming on social media. It is a massive opportunity for brand exposure that has zero cost. Live streaming is more integrated and more accessible than ever before. Your audience can now connect from anywhere via their mobile phones.
Find Out Who You Are Attracting
One of the best things about live streaming is the ability to engage with your audience directly. Live streaming is a direct and personal connection to each individual audience member. It creates the feeling that you are having a one-on-one conversation with every audience member. Through live chat and other participatory tools you have in your live stream, there is the sense that there is a crowd watching. Not to mention the ability to have direct interactions via questions and answers in the chat section of the live stream. It is also a great way to collect valuable data. Whether it is monitoring your audience to determine how interested in the content your audience is or conducting an instant poll during the stream. Live streaming offers your business tons of analytic information.
Here is where it really counts! Live streaming has a 77% increase in purchase likelihood. It is easy to integrate promotional offers with your live-streamed event, which can instantly generate large numbers of sales. Streaming also allows you to create new business opportunities by connecting with your audience in a new way. In fact, 81% of customers are in favor of live streaming promotions or sales versus the traditional ad campaigns. At the end of the day, it is all about converting potential customers into new and active customers. If you are not converting, you are not growing.
It pays to be prepared! One of the best things about having streaming options available on your social media is the fact that you can pre-record content and post it whenever you want. Because of the versatility that comes with the stories feature, you can run promotional material (such as videos, photos, polls, quizzes, etc.) or go live. While going live is a great way to interact with your audience, using pre-recorded content directly is another fantastic way to promote your products. Again it is totally free (unless you really want to get fancy), and you are providing your customers with yet another way to interact with you. Quizzes can be a great way to get even the most reluctant of customers to engage in conversation with you.
Get Your Timing Right!
Now that you are sold on giving live streaming a try, here are a couple of quick tips to help you get the most out of it. Plan ahead, let your audience know you are going to be going live ahead of time. It helps to understand what you are going to be talking about during the live and creating an event reminder can help increase your audience’s turn out. Make sure you have an outline of your main talking points and be sure you are offering content your viewers want or need. Take your time; viewers take a while to sign on, which means it pays to have longer lives. I also like to do quick short tips that are 5 minutes or less throughout the week. Lastly, give your audience an action to take or free gift as an incentive.
Are You Ready To Be An Influencer?
There are tons of ways to increase your exposure online and on the air. Don’t believe me? Be sure to subscribe to my next article that will break down even more ways to extend your reach. If you are a health and wellness expert looking for help to become the next major influencer in your field, I would love to hear from you. I offer an online course that can help you do just that. For more information, book a one-on-one consult call with me. If you are the best at what you do and no one knows you exist, how many people can you help?