Part 2: Why Should Brand Marketing Include 50+

In this episode of Oh My Heath … There’s HOPE! Jana talks with Gail Gensler.

Gail is a pro-aging fitness enthusiast with the goal of changing the narrative about aging through fitness and embracing a healthy lifestyle.

“I’m not inspired to purchase by seeing fitness clothes on a skinny 20-year-old. It’s not a realistic depiction of who I am.”

This 30-minute episode is on:
1) Starting to recognize what the marketing world is saying
2) Let’s change the narrative about aging
3) What kind of spending power do women over 50 actually have
4) Why do you think they are constantly using younger models?
5) Are bands giving women over 50 enough intellectual credit

This episode is about:
In this episode, Jana and Gail discuss starting to recognize what the marketing world is saying about aging. How do we change the narrative? What kind of spending power do women over 50 even have? Are brands giving women the intellectual credit they deserve?

Get in touch with Gail:

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Show Music ‘Hold On’ by Amy Gerhartz

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