If you have yet to tap into the power of blogging for your business, get ready for an upsurge in your traffic! Blogging has quickly taken over as one of the highest returns on investment for digital business marketing. If you currently weigh out the pros and cons of blogging, this article will help push you in the right direction. I have done all the hard work for you and broken down my top five reasons why blogging is a must for every business. Statistically speaking, blogging has been shown to achieve three times as many new leads compared to any other digital marketing. My top five reasons you should be blogging are to boost your search engine appearance, strengthen and develop relationships with clients, establish yourself as an expert, connect people to your brand, and create shareable content.
Increase Your Ranking
How can improving your place on search engines benefit your business? That is simple, the higher you are on the search engine, the higher the probability that your product or content will be picked over a competitor. All search engines thrive on fresh, relevant content, and blogging is the best way to create this. Blogging provides you with more content in which you can add keywords that will increase your ranking in SEOs. Whether it is evergreen content you are producing or the random promotional material, you have the ability to push your product up to the top of the list.
There’s Power In Blogging
Let’s face it; we live in a digital world. One of the most common issues online businesses are facing is creating a strong relationship with their consumers. Online you have to offer people more than just a product and a faceless stranger. Over 70% of consumers learn about a company through articles rather than ads. Blogging provides you with the opportunity to connect with your existing and potential clients differently and more conversationally. It helps establish trust through high-quality content that they find relevant to their situation.
Solidify Your Expertise
One of the best ways to show your knowledge and skill within your industry is through blogging. By providing valuable content, potential clients can get a feel for who you are and how you can help them. Blogging is an excellent way for your business to build trust while helping to get your mission or vision out there to the public. Just like a brick and mortar location, it is imperative that you are consistent in posting. This will increase your influence within your field, making you the go-to expert, which leads to an even higher conversion rate. Customers are much more likely to purchase or work with you when you consistently show up for them.
Share Your Story
Your brand is the heart of your business. Anyone who has worked with you should be able to describe what your vision or mission is based on the brand you have created. That’s right; it is more than just a logo. One of the best ways to connect people to your brand is through blogging. It provides a way for you to share your story and let your consumers know what your passion is. You will find the more you allow clients to get to know you personally, the more likely they are to work with you. Blogging is a great way to slowly ease people into getting to know you and your product while also establishing an ideal environment for them to interact with you. When creating your blog posts, you should make sure that each one provides a lucid sense of your standards, character, vision, and passion.
Content Is King!
Lastly, one of the best things about blogging is the fact that it is shareable content! That means that you are creating relevant, useful content that can spread beyond your following. Think of it as a form of a digital chain letter. Even if you only have a small pool of followers, the proper content can branch out from your pool’s pool and so on. Blogs are one of the most commonly shared digital content acquired from a business. 80% of companies use blogging as the main component of their marketing strategy. It may be because blogging helps to reduce the overall marketing cost by more than 60%. Whatever the reason may be, blogging is by far one of the best investments you can make for your business this year.
Knowledge is Power
By now, I am sure you must be asking yourself, why doesn’t everyone blog? Well, I am sure your rationale is the same as the other individuals who do not blog. There are five common reasons businesses do not use blogging as the marketing magnet it is. The most common reasons are that they feel no one knows or cares about their business, they do not have time, they do not know about it or how it can help, they do not know what to say, and lastly, they are not good at writing. If you happen to fall into one of these categories (hopefully not the one about not knowing what blogging is or how it can help), do not worry; there is hope. Luckily, there is a solution to each one of these concerns.
If you feel that no one cares about your business, what better way to prove to your market why they should than through blogging. Blogging provides you with the unique opportunity to help your audience get to know you and your mission. Thus, establishing a relationship with your target demographic that allows them to feel more invested in your cause and business. It is hard to care about something you know nothing about. Let your audience get to know you.
Keep It Simple!
One of the most common things I hear is that people do not have the time to write up a blog. I hear you. In today’s fast-paced lifestyle, it can be hard to find the time to get anything done. However, you would be surprised to find out just how easy it can be when it is a topic you are passionate about. This will also help you stick to the golden rule. I have a jam-packed schedule (seriously I schedule bathroom breaks in between calls and often forget to eat). That is why I plan one to two days a week dedicated to writing. There are days I feel the surge of words, and I stockpile those blogs to be used on the days I just need a break. You can also kill two birds with one stone by paying someone to ghostwrite for you. It can be relatively inexpensive and takes away the time component, as well as the issue of not being good at writing.
Pick Your Poison
If you are not sure what to write about, there are some great ways to spring up some topics. One of the best ways to think up topics to blog about is through free writing. It is precisely what it sounds like, just sit down and write down anything that you think of. One of my favorite ways to generate topics is by picking things I have questions about. For example, how blogging can improve my business. Another one of my favorite ways to choose a topic is by asking my clients. Now, they may not come right out and say what they want me to discuss. However, whenever I see a running theme develop in my frequently asked questions, I know which direction to head in.
No More Excuses
Whatever your excuse was in the past that prevented you from blogging for your business. I hope this article has helped to open your eyes to the unlimited benefits that can come from blogging. If you are interested in finding out just how to establish yourself as a significant influencer online, be sure to book a one-on-one appointment with me. The internet is not going anywhere. Instead of trying to fight technology and social media, why not put them to work for you. You can take your business to the next level; all you need is a little training on how to apply the skills and tools you already have. Start maximizing your exposure today!
Are You Ready?
Blogging has the ability to help you dramatically increase your business traffic. Don’t believe me? Be sure to subscribe to my next article that will break down the top five reasons every business needs to be blogging. If you are a health and wellness expert looking for help to become the next major influencer in your field, I would love to hear from you. I offer an online course that can help you do just that. For more information, book a one-on-one consultation call with me. If you are the best at what you do and no one knows you exist, how many people can you help?